"Sales is hard...😰," sips Kenyan tea...
But if you're in fintech or financial services and you sell all day, this is probably going to be your favourite source of sales content—and weird research—sorely focused on our niche.
Services
Cold Email Outreach
This service is best for startups still searching for a perfect product-market fit through outbound.
We’ll help you reach out to different segments of your ICP, with different triggers and compare the data to see which one works best.
We’ll help with buyer persona research and classify prospects as per pain point|impact|result they’ll get from your product/service.
Outreach
- Build list of 500 prospects from scratch (don't use mass databases)
- Cold email sequence design and copywriting
- Email deliverability setup (creating DKIM, SPF, DMARC records, warming up emails)
- Campaign monitoring (managing replies and adapting campaigns to responses)
Cold Email Copywriting
How do you space your cold emails… is it scannable?
How long is your first line and how much of it is visible on mobile phones? Does your agitating line stand out from the rest of the email?
Who does the problem you’re trying to solve for them affect? (Can we mention the affected party in the email? What does that do?)
Copy
- Voice of customer research (from testimonials, case study, reviews, ads, etc...)
- Email copy design (spacing, formating, use of screenshots...)
- Subject line+first line optimised for clicks
- Agitating line based on problem|pain|impact|result to spark engagement
- A/B testing
What Others Say
Here’s Kel Ekeledo, an AE selling to mid-market companies at Kudos, a Series A employee recognition software company. He shares why you should work with me.