"Sales is hard...​😰​," ​​​​​​sips Kenyan tea...

But if you're in financial services, fintech or tech (and you sell all day), this is probably going to be your favourite source of sales content—and weird research—sorely focused on our niche.

Is this 👆🏿your world


Cold Email Outreach

This service is best for startups still searching for a perfect product-market fit through outbound.

We’ll help you reach out to different segments of your ICP, with different triggers and compare the data to see which one works best.

We’ll help with buyer persona research and classify prospects as per pain point|impact|result they’ll get from your product/service.


$2,500 / 500 prospects reached
  • Build list of 500 prospects from scratch (don't use mass databases)
  • Cold email sequence design and copywriting
  • Email deliverability setup (creating DKIM, SPF, DMARC records, warming up emails)
  • Campaign monitoring (managing replies and adapting campaigns to responses)

Cold Email Copywriting

How do you space your cold emails… is it scannable?

How long is your first line and how much of it is visible on mobile phones? Does your agitating line stand out from the rest of the email?

Who does the problem you’re trying to solve for them affect? (Can we mention the affected party in the email? What does that do?)


$200 / sequence
  • Voice of customer research (from testimonials, case study, reviews, ads, etc...)
  • Email copy design (spacing, formating, use of screenshots...)
  • Subject line+first line optimised for clicks
  • Agitating line based on problem|pain|impact|result to spark engagement
  • A/B testing

What Readers Say

Here’s Kel Ekeledo, an Account Executive at Kudos, a Series A employee recognition software company, specializing in selling to mid-market US companies. He shares why you should work with me.

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