Customer Persona

The Ultimate Guide to Finding Your Perfect Banking as a Service Customer: ICP Study

Who's buying Banking as a Service?  I snooped on six top Banking as a Service technology providers, found their customers, studied them, and built an Ideal Customer Profile (ICP) snoop report. The report focuses on...
Gabriel Onyango -
List Building

The Trigger-Approach to B2B Cold Emailing: A Case Study in Open Banking 

If you send cold emails, you should definitely read this. Context: (you can skip this) I recently saw a LinkedIn connection, complain about a cold email they had received from someone trying to sell them an...
Gabriel Onyango -
Sales Operations

Your sales team needs standard operating procedures (SOPs) even when they feel unnatural

How do you get new hires performing at the same level as your best-performing sales reps without having to wait 1002.2 days? Use standard operating procedures (SOPs). Why? Your sales rep churn. According to a...
Gabriel Onyango -
Copy

What is email spintax and how does it benefit your cold email campaigns (a fintech perspective)

When you’re sending hundreds of cold emails a month, you try to stay at the cusp of email innovation. But what if you’re sending thousands… millions of cold emails a month? Well, that’s when...
Gabriel Onyango -
Outreach

Weirdest cold email format yet: can the Justin Michael Method work in fintech

I came across a radical outreach approach dubbed the Justin Michael Method. It advocates for an unusual cold email format, alongside multi-threading 3-5 five people at any one company. Besides the emails, you’ll also...
Gabriel Onyango -
Outreach

Using videos in cold emails: a fintech perspective

Ever used video in your cold emails correctly? In this one, we’re going to steal borrow techniques from two skilled video cold emailers, analyse and assimilate them into fintech. Compared to other forms of media,...
Gabriel Onyango -
Copy

The agitating line: the paragraph every cold email should have (a fintech perspective)

You don’t consider it, but your prospect has 101 other things on their mind when they open your cold email. But how can you move them from that state… to thinking about the problem...
Gabriel Onyango -
Messaging

Selling Fintech? You might be using the email subject and first lines wrong in cold emails

Have you ever questioned why you use the subject lines you use? Why do some work while some fail? In this article, I’m going to discuss how not thinking about the intent of the...
Gabriel Onyango -
Email Deliverability

In Fintech, and sending cold emails? Have you set up your DMARC, SPF and DKIM records yet?

If you’re not doing all you can to stay out of email spam boxes, you’re wasting all your outbound effort. In this article, we’ll show you how DMARC, SPF and DKIM records are essential...
Gabriel Onyango -
Customer research

A framework to help you discover and leverage your customers’ pain points when selling

How often do you highlight a prospect’s personal pain point vs. the organisation's when prospecting? Do you track which has been the most effective for you in getting engagement? In this article–using a company selling...
Gabriel Onyango -
Copy

A Fintech’s guide to email copywriting

Frameworks make it easy to be consistent. This one will help you write effective emails even when you don't consider it a strength of yours. There are two schools of thought around email copywriting: Hard sell...
Gabriel Onyango -
Prospecting

Prospecting? Personalise the list, not the email copy

Personalising individual emails is important, but it takes time. Personalising the list is the middle ground that allows you to be relevant to your prospect while still achieving volume. In this article, we are...
Gabriel Onyango -
Messaging

Mapping your outreach messages to your prospect’s awareness stages

When prospects get annoyed at our sales messages, it’s often because we have misjudged the stage of awareness they’re in and doubled down on those bad assumptions in the copy. In this article, we’re going...
Gabriel Onyango -
LinkedIn

Cold LinkedIn pitches that led to demos: forget the bad, here’s the good

You've probably heard the constant moaning from people who've received bad LinkedIn DMs. But have you ever paid attention to the opposite side of that… the success stories? For this article, I crawled through LinkedIn,...
Gabriel Onyango -
List Building

How to layer searches on LinkedIn Sales Navigator to get ridiculously specific results

In an environment where companies are firing entire departments, anyone going outbound would want to go after companies that are still growing. But it's hard to use Sales Navigator to search for leads working...
Gabriel Onyango -

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