September 1, 2022 List Building
The Trigger-Approach to B2B Cold Emailing: A Case Study in Open Banking
If you send cold emails, you should definitely read this. Context: (you can skip this) I recently saw a LinkedIn connection, complain about a cold email they had received from someone trying to sell them an Open Banking-powered payments product. As a...
August 16, 2022 Sales Operations
Your sales team needs standard operating procedures (SOPs) even when they feel unnatural
August 16, 2022 Copy
What is email spintax and how does it benefit your cold email campaigns (a fintech perspective)
August 16, 2022 Outreach
Weirdest cold email format yet: can the Justin Michael Method work in fintech
August 16, 2022 Copy
The agitating line: the paragraph every cold email should have (a fintech perspective)
August 16, 2022 Messaging
Selling Fintech? You might be using the email subject and first lines wrong in cold emails
August 16, 2022 Email Deliverability
In Fintech, and sending cold emails? Have you set up your DMARC, SPF and DKIM records yet?